Be Kanye Pills Infomercial - A Clever(?) Ad Campaign from Absolut Voka

I'm not sure what to think of this yet.  Is this supposed to be funny?  Because the most I got out of this was a slight chuckle.  Actually, it was more of a clearing of my throat or just a big sigh.

This thing is um, interesting.  Does Kanye know that he's being made fun of or is he taking this serious?  I'm not sure Kanye even has a sense of humor at this point.  Dude is wound a little too tight these days. 

If you look into it a little further, it turns out it's a viral video for Absolut Vodka and there's even a microsite made for the campaign: BeKanyeNow.com.  I am actually curious as to how this all turns out.  Will this help them promote their brand in any positive way?  I'm not really sure.  You know Kanye is only drinking top shelf liquor and wouldn't be caught dead with Absolut in his cup but I am sure there are some Kanye sheep that will do every damn thing he tells them to do.