March Madness Begins! - New Adidas "Brotherhood" Ads (COOL)
There isn't any better time of year in my opinion. I love to watch all of the first round games starting at 12 PM on Thursday and Friday. Yes, I'm technically at work but who cares! Games are available through NCAA.com or through my SlingBox so I can watch every single game while I am "working" at my desk. Everyone else is doing the same damn thing anyway. It's not like it's a secret. Productivity must grind to a halt across the US for those two days. Just don't call or email me during that time because there is a 95% chance you won't get a response.
Adidas decided to launch a viral ad campaign to capitalize on the popularity of March Madness by using their roster of NBA players. It's a pretty cool concept. They take all of the superstar NBA players that never went to college (Kevin Garnett, Tracy McGrady, Josh Smith and Dwight Howard) and have them pick their favorite to win it all. Considering they have no team affiliation, it's cool to get their opinions and see which team they will be rooting for.
They even give these guys jerseys of the team they picked with their name on the back to make you start daydreaming about what it would have been like had these guys actually gone to college. It's crazy to imagine how good all of these guys would have been had they gone to school for just a year or two. We can only wonder what the NCAA Tournament would have been like during those years. It would have been INSANE!!!
KG GOES TO UCLA
T-MAC TAKES LOUISVILLE
JOSH SMITH REPRESENTS PITT
Also, here's a quick look at the Adidas Mad Clima College kicks that UCLA, Louisville and Kansas will be wearing during the NCAA Tournament. You will notice that they promote 5 teams in the videos above but I was only able to find a solid pick of 3. I also took a screenshot from the video:
