"Stepping Up" - 2010 NBA Playoffs Auto-Tuned Commercial (FEATURING PIERCE)

I'm glad the NBA continues to keep pumping out these auto-tuned commercials because they are freakin' awesome.  I never get sick of them for some reason.  This new promo "Stepping Up" might not be as intense as "Focus" but it still gets the job done.  I love that my main man Paul Pierce got some shine with his line "And We Never Give Up.  It's All About Never Giving In." 

Let's hope the C's see this commercial before the playoffs start and use it as motivation.  They need all they can get at this point.

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