Nike Robot Ad - "Exploit Yourself" (UM, HUH?)

I have no idea what is going on in this Nike commercial but it's definitely interesting.  You have some great special effects, a crazy robot climbing buildings and a dope Prodigy song for the soundtrack.  That works! 

It reminded me a little too much of the iRobot movie though.  I was expecting this thing to freak out and start killing people halfway through.  I'm not sure that's the vibe you want when you are promoting your company.

I wish they gave a better look at this kicks too.  I have no idea if those are real or just made up for the commercial but they look dope...

DjRyB.com