Converse Short Film About KiD CuDi (ARTISTS. ONE SONG. COLLABO)

I have no idea what this video has to do with Converse or sneakers but it's a decent behind the scenes look at how Cudi came up as a youngster and gives us a look at how his career started back home.  I guess this is part of a new collaboration called Three Artists. One Song. That Converse is putting together.  Here are some more details: 

"This summer, Converse further activates its commitment to being a catalyst for creativity by bringing together three extraordinary musicians from different genres to form a unique collaboration known as Three Artists. One Song. The nucleus of this initiative is a brand new, all original track featuring Bethany Cosentino of Best Coast, Rostam Batmanglij of Vampire Weekend and Kid Cudi that will be released this July and available to music fans globally via free download at converse.com and authorized Converse websites around the world. In addition to collaborating on the track, each of the artists also participated in the creation of the music video, which will be released later this summer.

"Kid Cudi is one of today's most innovative artists," said Geoff Cottrill, Chief Marketing Officer of Converse. "His eclectic style and ability to weave timeless samples effortlessly into his own music sets him apart from his peers. At Converse, we always champion creativity and if his past collaborative efforts are any indication, the creative freshness he will bring to the new single is sure to make the song an instant summer hit."

In anticipation of the song's release, each artist is also featured in a short film, with the second installment exploring Kid Cudi's life, and the influences that make him one of today's most pioneering artists. The film captures Cudi exploring his native Cleveland and provides a unique look into his artistic journey." 

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