Wednesday, April 6, 2011

'33 by Asics' Commercial - "Gravity, Meet Your Archenemy" (COOL)


I didn't even know Asics still existed as a company but it's nice to see them coming up with something new to compete in the ultra competitive shoe game.  This new commercial was really effective because it certainly caught my attention.  "Gravity, Meet Your Archenemy" is a great tagline and the concept of the floating ping pong balls to convey what it would feel like wearing the shoe is genius.

I used to rock Asics Gels back in the day and they were a super comfortable shoe with decent styling. They kind of disappeared for awhile and I think they just focused on running shoes for the past 10-15 years so that is why I didn't pay much attention to them.  It's not like I wouldn't consider them as a functional shoe, I just hate running and working out so I just pick up a pair of Nike Airs at the local shoe store and I'm done with it.  

It looks like they are starting to get back into the shoe game with the new 33 model and I have to say, they look pretty legit. They are still focused on running and function but the style of the shoe could certainly work for casual attire as well. I like those grey and orange joints a lot. If these end up being in the affordable range, I would certainly consider picking up a pair to wear around or even work out in.

Photobucket
Photobucket

blog comments powered by Disqus

  © Blogger template 'Tranquility' by Ourblogtemplates.com 2008

Back to TOP