Eminem's Super Bowl Commercials - Chrysler and Brisk Iced Tea (BADASS)
Well, I wasn't expecting Eminem to show up in any Super Bowl commercials, yet alone two but that was a nice surprise, at least for a fan like me. Overall, the commercials were pretty boring or just plain terrible but these two featuring Em definitely got my attention. I thought the Brisk Ice Tea commercial above was kind of random considering they don't do much advertising, yet alone a $3 million spot during the Super Bowl. However, the commercial itself was solid and I loved that they let Eminem be himself with a combination of humor and anger. I give it a solid B+ grade.
The second commercial featuring Eminem was for the new Chrysler 200. This one is getting a lot of positive attention from the ad critics because of it's serious but motivational tone. It shed some light on Detroit's struggles and how they are fighting to make a comeback as "The Motor City". I loved the effect of the choir singing in the theater while the "Lose Yourself" instrumental plays underneath. It gave the commercial the perfect vibe. I give this one a B+ as well.